Why is it that we see signature basketball shoes for the greatest players, but the best dads don’t get the same sort of recognition?
All-star fathers have proven they’ve got the heart, passion, and commitment to earn a signature dad shoe deal.
We love playing with mixed media. It tickles all the senses, provoking an emotional as well as intellectual response. So we complex Houdini simulations to imagine how a dad shoe might have been made into a real product, 2D for kinetic type and CGI for deconstructed products, design simulations of textures and folds, and beautiful animations.
Process
Lookdev R&D
OOH Media
Direction and Post: Daniel Barros
Modeling: Mateus Morgan
Lookdev: Alexandre Bucsky, Daniel Barros
Animation: Lamek Felix, Daniel Barros
Houdini Simulations: Lamek Felix, José Rafael Fontoura
Agency: Campbel Ewald
Client: Fathers Incorporated
Modeling: Mateus Morgan
Lookdev: Alexandre Bucsky, Daniel Barros
Animation: Lamek Felix, Daniel Barros
Houdini Simulations: Lamek Felix, José Rafael Fontoura
Agency: Campbel Ewald
Client: Fathers Incorporated
